Anon: The Quandary of the Joint Home/Cinema Release

Just to clarify, starting a title with Anon is not me trying to go all highbrow and Shakespearian on all of you. It does of course refer to a new picture being released next Friday, starring Clive Owen & Amanda Seyfried, written and directed by Andrew Niccol, which is being promoted with a curious affectation: it is both being released in UK cinemas *and* on the Sky Cinema service as a premiere simultaneously on the same day. In a world where people worry about how Netflix Original movies are threatening to make cinema obsolete, this only adds fuel to the fire.

Now I haven’t seen Anon. My website Set The Tape was at the press screening and our guy there gave it a decent review, but the film didn’t set his world alight. I will refrain from judging Anon until I’ve seen it, and I will see it, but will I see it at my local cinema? Probably not, in all honesty. Why would I? I’m fortunate enough to have the means to have Now TV, and by extension Sky Cinema, so I can get home from work on Friday, grab a snack from the cupboard, put my feet up on my sofa, and watch Anon on my 45’ plasma. Alternatively I could travel five miles, pay for snacks, sit next to a stranger, and not even be able to stop the film for a cuppa. Again, why would I?

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