The Greatest Showman: Barnum’s biggest con job is on us

There are winds in the east, a storm coming in apparently for the newly released Mary Poppins Returns, if some of the box office reports are accurate.

Forbes are saying that Rob Marshall’s sequel is being seen off quite resoundingly by the surprisingly critically acclaimed Bumblebee, and the fairly divisive Aquaman. The absence of a Star Wars this Christmas for the first time in three years has meant studios have thrown a few major blockbuster candidates into the pot, but it would have been a sure fire bet that family friendly musical Mary Poppins Returns—featuring the half-century long return of one of Disney’s most iconic characters—would rule the roost. This does not seem to be the case so far.

Yet a year ago, another musical, trailing in the wake of The Last Jedi, took audiences increasingly by storm as 2018 kicked off: The Greatest Showman.

To date, Michael Gracey’s film has made $434 million dollars at the global box office, making it the fifth most commercially successful musical of all time. All. Time. In one year. It climbed considerably at the box office on the back of word of mouth, fighting off not just The Last Jedi but other competitors with franchises behind their backs – Pitch Perfect 3 (one of my worst films of 2017) and Jumanji: Welcome to the Jungle. There was over a 70% jump weekend on weekend as the film closed out 2017, which for an original musical, and a 19th century biopic no less, is quite remarkable.

The film collected accolades and nominations for its music, particular the song ‘This Is Me’. In the UK it became only the second album in 30 years to achieve 11 consecutive weeks at number 1. Fans over just the space of a year have started attending ‘sing along showings’ of the film. A sing along version can be watched now on streaming services alongside the traditional way to view it.

This has all been in the space of just 12 months. Can you think of any other film of this genre which has captured the public consciousness in quite the same way in recent years? Only Frozen eclipses it for reach and cultural crossover between children and adults, and that has the advantage of being Disney animation. The Greatest Showman is a live action biopic. How did this happen? And my biggest question, the one that has been rolling around in my head since I watched it a year on from when it was released… how have so many people been conned by it?

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