Excess is probably the word to best associate with Waterworld. The excess of Hollywood in the 1990’s. After the blockbuster formed at the tail end of the 1970’s thanks to the efforts primarily of Steven Spielberg and George Lucas, the 1980’s saw the phenomenon largely dominated by Olympian action heroes or stars whose names towered on the poster above the title – Schwarzenegger, Ford, Willis, Stallone, Snipes. Alternatively, sequels and franchises began to form and dominate – Bond continued making money, joined by Indiana Jones, Star Wars of course, Star Trek back from the dead, and a whole surfeit of sequels which evolved into trilogies, and continued the trend into the 1990’s. That decade, nonetheless, added an extra dimension.
Waterworld is indicative of the mega-budget ‘high concept’ which had crept in over the last decade and really bore fruit during the 90’s. A high concept movie, essentially, was a picture you could boil down in one, easy for a movie studio executive to understand soundbite. Waterworld’s, without question, would be ‘Mad Max on water’. Simple, clear, readable. Everyone had heard of Mad Max, a successful trilogy itself early in the 80’s. The idea of trying to replicate the success of George Miller’s desert-based post-apocalyptic action series would have seen the bean counter’s eyes kerching with dollar signs. Waterworld smacks of a high-concept, money-making exercise, taking this one-line idea and bulking it out into an event blockbuster.
The irony, of course, was how expensive Waterworld ended up being. A year later, Independence Day revitalised the alien invasion B-movie with a high-concept, simple idea which, schlocky as it may have been, reaped the rewards in dividends. Though chock-full of CGI, some of which at the time was stunning to audiences, it wasn’t nearly as expensive as Kevin Reynolds’ fourth collaboration with star Kevin Costner, given the amount of water-based sets which needed to be constructed in order to adequately sell the idea of a futuristic world where the polar ice caps have melted, consigning the ‘ancient’ world we live in now to the sea bed. Though a picture designed to make big bucks, Waterworld ultimately became one of the biggest critical and financial disasters of its decade, or indeed any decade.