BritBox: Local Telly for Local People

One of the first questions raised by the announcement of BritBox, a new, jointly-created streaming service by the BBC and ITV, was whether this is television for post-Brexit Britain. It’s a question as polarising as it is potentially unfair.

BritBox is not a new creation, something the majority of common or garden readers probably do not know. BritBox is technically being imported after successfully launching as a service in the United States; it offers a selection of British shows from the modern day and yesteryear which are available separately from services such as BBC America, allowing American audiences the chance to dip their toe in the arcanum of staid British drama and quirky, offbeat British comedy. It is, to them, jolly old England neatly encapsulated.

You can see why commentators might suspect BritBox is the service the divided, post-EU Britain deserves. It doesn’t exactly sound the most cosmopolitan, stridently Euro-centric television proposal. It’s basically suggesting we kick off the 2020’s with access to bucket loads of Rising Dampand Dalziel & Pascoe.

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