There has been an interesting response to the dominant Avengers: Infinity War this weekend as it romped home to a record-beating opening weekend in the States, and a remarkable $600 million plus global take home. Aside from the legion of critics, professional and amateur, who have all lined up on either side of whether the film is good or bad (and most reactions seem positive), the issue again seems to concern fandom. In this instance, whether Infinity War is for anyone who isn’t already a fan of the Marvel Cinematic Universe.
A piece in The New Yorker has been widely circulated, with people criticising and defending an article which suggests Infinity War suffers for the fact it does nothing to ‘introduce’ the myriad amount of Marvel players to new audiences. Some are suggesting that it doesn’t have to, given its place as the first part of a finale to an ongoing saga—which I discuss more in my review—but some have on the other side of the fence suggested this kind of storytelling by Marvel Studios, and how the fandom have responded to it, is yet another form of ‘gatekeeping’.
That fandom are, once again, erecting a big ‘KEEP OUT’ sign and planting it firmly in the entrance of every cinema from Middlesbrough to Manhattan.
Say what you like about Avengers: Infinity War but nobody can deny one thing: it is breaking new cinematic ground. For decades there have been sequels. For decades there have been franchises. For decades we have seen continuing universes on both the big and small screens, sometimes overlapping, develop characters and storylines. Marvel Studios differ in their approach. This is the first time anyone has, over a ten-year period, created and structured a cinematic franchise in the narrative style of a ‘season’ of television.
This is something I have discussed when talking about the Marvel Cinematic Universe before because it has cast a shadow over the mainstream cinematic landscape which is likely to stay for years, perhaps even decades, to come. Kevin Feige, producer supremo, has been the constant here; ever since 2008’s Iron Man turned Robert Downey. Jr from disgraced character actor into the biggest movie star in the world, Infinity War has been the goal. While undoubtedly tides have changed, production realities have emerged, and details have altered, Marvel have been working to a decade-long plan to unite the Avengers against Thanos, the Mad Titan, and his plan to wipe out half the universe with the combined Infinity Stones.