Starz In Your Eyes: Counterpart and the dawn of the Streaming Wars

Raise your hands, who reading this article has seen Counterpart, the recently cancelled science-fiction drama starring JK Simmons? Just as suspected… that’s not very many hands.

Honestly, had you ever even really *heard* of it in the first place? Counterpart, created by Justin Marks, has spent over a year across two seasons being critically feted by writers yet largely being ignored by audiences. Most people who *have* found Counterpart have seemed to embrace its ‘Fringe for grown ups’ narrative; Simmons in the dual role of a UN diplomat, Howard Silk, with two very different personas across adjacent parallel universes in danger of edging into conflict with each other. Counterpart is stylish, measured, dramatic and filled with great performances… so why, two seasons in, has it been dumped?

As is often the way with American networks, it all comes down to ratings. Counterpart aired on Starz with just a network average share of 500,000 viewers across its second season. When Netflix are boasting about Gillian Anderson-starring teen dramedy Sex Education netting 40 *million* viewers, half a million is chump change. Counterpart is filmed in Europe often on location, with actors such as Simmons, Olivia Williams, Harry Lloyd etc… who don’t come dirt cheap, and ultimately the sums simply don’t add up. Not enough people watched to justify the expense. So goes the story of hundreds of other shows a core fan base loved but ended unresolved and sometimes ignominiously.

The difference now is that something like this just should not happen to a show as critically applauded as Counterpart. Not in the streaming era of peak TV.

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